We've been working with one of our clients on a B2B blog targeting executives and leaders within their industry vertical for the past 18 months.

The client wanted to quit, twice.

Was spending 6-8 hours a week really worth when you're in the valley of despair?

Where others give up, you press on because we won't let you quit - and because you've already committed to a retainer.

Once other industry publications started inviting him to write contribute articles, it might have seemed to outsiders that it was an overnight success, but the reality is that it was 18 months in the making and a crap ROI.

If you want instant ROI, you won't get any. But if you don't start, you won't get anywhere.